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Alice Wolfe's avatar

Hi Laura. Just a curious word and nerd geek here....what does "snowball sampling" mean?

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Laura Runnels's avatar

Good question! Maybe I can do a post on sampling. The snowball method involves starting with a few individuals who meet the study's selection criteria, who then refer other individuals who meet the criteria from their own networks. This method is particularly valuable for phenomena that might not be easily discovered through conventional recruitment methods. Imagine a snowball rolling down a hill, picking up more and more snow as it goes.

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Alice Wolfe's avatar

Great explanation! Thank you.

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